19 November 2010

Online Shopping Buying Behavior

The holidays are just around the corner, and with shoppers gearing up for the holiday rush, smart marketers are already preparing their paid search campaigns for the 2010 season. By evaluating consumer trends from last year’s holiday season we found some interesting insights that will help marketers be even more successful this year, including a few observations that run counter to conventional wisdom. In general, retail search programs performed as expected: starting to increase in traffic and conversion rates in the final week in November and running significantly more profitably than the year’s average between Thanksgiving and the start of the new year. However, the timing and patterns in conversions provides deeper insight into when and how marketers should prepare for increase spending during the holidays.

More here :

No comments: